Intellectual property

Bell Gully's highly experienced, multi-disciplined Intellectual Property team is distinguished by its strength across all key areas.

​​​​​​​​​​​​​​​Our Intellectual Property (IP) team provides advice and assistance on brand protection, trade mark registration, confidential information, commercialisation of intellectual property, licences and assignments of IP, copyright, patent and information technology issues, and the enforcement of intellectual property rights.

The firm's strength across these key areas distinguishes it from other firms in the market.

Work highlights

Cola bottle litigation for PepsiCo
Successfully defended PepsiCo and Frucor Beverages (as the manufacturer and distributors of Pepsi, Pepsi Max and 7UP in New Zealand) against claims by Coca-Cola that they had infringed Coca-Cola's intellectual property rights in its contour bottle shape. Trade mark infringement, passing off and breaches of the Fair Trading Act were alleged. The case raised important issues around shape marks.

Copyright infringement litigation for Vero Insurance
Successfully brought proceedings for copyright infringement in respect of the insurance policies and related commercial documents of the client's competitor.

"Acts for international clients on the protection and enforcement of IP assets as well as related areas such as domain name issues, and advertising regulations. Represents an enviable number of overseas clients, as well as prominent domestic corporations, on the IP aspects of cross-border corporate transactions across a broad range of industries."

The Legal 500 Asia Pacific 2021​ - Tier 2