Richard Massey

Senior Associate Auckland

Contact Richard

Richard is a widely-experienced regulatory specialist and supports clients across several key practice areas, including:

  • Privacy and data protection.
  • Consumer credit and responsible lending.
  • Payment regulation, Buy Now Pay Later, and open finance.
  • Retail, digital marketing, e-contract design and click-wrap structures.
  • Emerging technology and growth industries including IOT, AI, and connected cars.
  • Unfair contract terms in B2C and B2B contracts, and unconscionable conduct.
  • Product liability issues and Consumer Guarantees Act claims.
  • Climate related disclosure and ESG.

In addition to providing advice on product development and compliance, Richard has represented clients in response to investigations by various regulators, including the Commerce Commission, the Financial Markets Authority and the Serious Fraud Office. He also regularly assists clients with law reform activities including submissions on key legislative changes.

NZ Lawyer describes Richard as “an expert in consumer law matters and regulatory investigations" with “a strong reputation as a trusted advisor." Richard was recognised in NZ Lawyer's inaugural 'Rising Stars' list which included up-and-coming stars in the legal profession who are committed to making a difference.

Richard is recommended in The Legal 500 Asia Pacific 2023 where he is described as a “particular standout.” One client writes that Richard is “responsive, thorough, extremely capable and is always a pleasure to communicate with.” In an earlier edition a client says Richard "has the ability to digest complicated matters quickly to help problem solve" and that he “provides clear and reasoned advice. He is easy to deal with and has an in-depth knowledge of the law."

Richard has worked on secondment for in-house legal teams at Vodafone and Independent Liquor, where his role covered compliance, consumer law, privacy, and contractual matters. Prior to arriving at Bell Gully, Richard worked at Slaughter and May in London.

Richard regularly presents at seminars and is a frequent commentator on consumer credit, marketing law, e-commerce, and other consumer law issues.​​​

For example Richard has featured in:

  • A recent article by MLex on open banking and affordability tests for BNPL products. Click here for the full article.
  • A recent article by Radio New Zealand on amendments to the Fair Trading Act. Click here for the full article.
  • A recent article in the New Zealand Herald on changes to consumer credit laws. Click here for the full article.
  • A Newsroom article on plans to introduce a consumer data right in New Zealand. Click here​ for the full article.
  • A RNZ article on the overlap between consumer and privacy regulatory enforcement. Click here for the full article.

Work highlights

Strategic compliance advice

  • Advising various clients on e-contract issues including the design of clickwrap contracts and related unfair contract terms considerations, e-signatures, email contracts and variations to online terms.
  • Advising various lenders on all aspects of CCCFA compliance (including responsible lending, disclosure, fee restrictions, and the new due diligence duty introduced in December 2021) and related financial services registration obligations.