Food and beverage

New Zealanders have always cared about the quality and production of their kai (food) – the same can be said for Bell Gully's numerous food and beverage clients. 

In an ever-growing regulatory environment, Bell Gully provides top-of-the-line advice on complex issues, requiring specialist expertise and a deep understanding of market dynamics and specialist legal areas.

Our multi-disciplinary team has a strong reputation for advising on all aspects of the food and beverage sector, including acquisitions, production and manufacturing, food standards, composition, packaging and labelling, supply arrangements, logistics, import/export, branding and intellectual property. We have in-depth knowledge of the sector from orchard to juice and paddock to plate, and use our vast experience to assist a wide range of clients, including when things go wrong and food needs to be recalled.

We have developed a strong reputation as expert advisors on legislation relating to the manufacture, sale and supply of food, beverages and alcohol. Our advice spans licensing, food standards and labelling, production and manufacturing arrangements, food transportation issues, intellectual property and confidential arrangements regarding the trade secrets inherent in recipes and food production, all the way to the manner in which food and beverage products are promoted to and received by consumers. We advise on competition and other commercial considerations, as well as public health and recall issues. 

Our team has a deep working knowledge of legislation such as the Sale and Supply of Alcohol Act, the Wine Act, the Food Act, the Commodity Levies Act, the Australia New Zealand Food Standards Code, Codex, the Advertising Standards Authority Codes, the Fair Trading Act, Smoke Free Environments Act and the Accident Compensation Corporation scheme (ACC). 

We assist clients with all the regulatory requirements across the gamut of harvest to table compliance issues and advise on all aspects of food production, regulation, labelling, packaging, distribution agreements, product recall issues and a wide range of other matters including defending prosecutions for health and safety failures and breaches of Food Control Plans. 

Market recognition

Clients say the team is "Great to work with. The advice is very practical and takes into account the organisation's mission, goals etc."

"What immediately makes Bell Gully stand out is their responsiveness and ability to predict and provide the appropriate resources for the situation at hand. This means we can get to decisions faster without the usual back and forth with new resources having to come in late and get up to speed."