Consumer, regulatory and compliance

We work across sectors to anticipate regulatory change, reduce risk and identify opportunities, drawing on a multi specialist team that closely follows trends emerging across industries, regulators and frameworks. Our expertise spans a wide range of sectors and core compliance frameworks including retail and ecommerce, intellectual property, social media and advertising, payments, gambling, consumer credit, financial services, ESG, AI and emerging technology regulation.

We assist clients with the full spectrum of CRC needs, from day to day compliance to providing urgent advice on complex, business critical issues. This includes advising on upcoming regulatory change and consultation processes, designing and stress testing enterprise wide compliance and risk management programmes, and structuring commercial partnerships to clearly allocate regulatory responsibilities.

We regularly engage with regulators on product launches, novel business models and to clarify obligations, and we also act in response to complaints, inquiries and investigations. Our team is experienced in proactive issue management, including internal reviews and remediation, and supports boards with governance settings, reporting protocols and escalation pathways. We also deliver targeted training for in house legal, compliance and operational teams on practical compliance topics and the latest developments in regulation and case law.

Our expertise also covers privacy and cybersecurity as part of our cross-practice team. For further details on this area of work, please see our dedicated Privacy and Cyber security page.

^{Chambers Asia Pacific 2025 Corporate/Commercial, 'Band 1'.}

^{Chambers Asia Pacific 2025 TMT, 'Band 2'.}

^{The Legal 500 Asia Pacific 2025 Data protection and cyber security, 'Tier 1'.}

^{The Legal 500 Asia Pacific 2025 TMT, 'Tier 1'.}

^{Clients say "What immediately makes Bell Gully stand out is their responsiveness and ability to predict and provide the appropriate resources for the situation at hand. This means we can get to decisions faster without the usual back and forth with new resources having to come in late and get up to speed."}

The Network for Learning's digital strategy

Advising on the procurement process for the upgrade and roll out of a transformative Managed Network solution for around 2,500 New Zealand schools and kura.

One NZ's ecommerce and digital strategy

Advising on a broad range of projects, including to support One NZ on its vision to make One NZ the world’s most AI enabled telco, including negotiations with agentic AI partners and advice on robust AI data privacy and security practices.

Ecommerce and digital solutions

Advising a major retailer on its online retail offering, global tech companies on their platform activities, IAG Insurance on data sharing platforms, ASB on SaaS solutions and Genesis Energy on the replacement of critical CRM and billing solution.

Payments and consumer credit

Advising lenders on CCCFA compliance (including responsible lending, disclosure, fee restrictions, and the due diligence duty) and related financial services registration and dispute resolution obligations. Assisting with the preparation of submissions on new legislation.

Retail and loyalty programmes

Advising international businesses on entry into the NZ market and ongoing consumer, technology and privacy obligations - including Costco Wholesale, IKEA, Airbnb, H&M, Apple and David Jones. Advising Air New Zealand on its digital strategy and AIRPOINTS loyalty programme.

Telecommunications

Advising National Infrastructure Funding and Financing (previously Crown Infrastructure Partners) on the Ultra-Fast Broadband initiative, Rural Broadband Initiative and Mobile Black Spots Fund, and The Public Safety Network – Te Kupenga Maruatau for New Zealand’s emergency services.