Intellectual property

In a constantly evolving market, Bell Gully's highly experienced, multi-disciplined intellectual property team is distinguished by its strength across all key areas.

Our team provides wide-reaching advice on brand protection, trade mark registration, confidential information, commercialisation of intellectual property, licences and assignments of IP, copyright, patent and information technology issues, and the enforcement of intellectual property rights.

The firm's strength across these key areas distinguishes it from other firms in the market. Our expertise gives our blue-chip clients peace of mind in a fast-paced market that is volatile and increasingly important in the digital age, which has ushered in a new era of marketing and brand identity.

The Bell Gully team is multi-disciplined, covering all aspects of: trademark availability, registration and opposition work, and portfolio management; commercial intellectual property work including contracts and IP due diligence in commercial transactions; compliance vetting; and contentious intellectual property work, including advice, disputes and litigation.

We manage highly valuable trade mark portfolios for numerous clients including Unilever, Suntory, BMW, Carter Holt Harvey, Reckitt Benckiser, and Abbvie.