Consumer law

The firm’s strength across all of the key areas of consumer law and a strong client base distinguishes it from other firms in the market.

  • Summary
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​Our highly experienced consumer law team provides advice and assistance on all aspects of consumer law including new product development; brand protection; terms of trade; website trading terms and conditions; payment mechanisms; regulatory compliance of products and packaging; vetting of advertising, marketing and point of sale materials; Fair Trading Act, Advertising Codes, Consumer Guarantees Act, Sale of Goods Act, Gambling Act and other legislative compliance; promotions and competitions; privacy and data collection issues; consumer complaints to regulatory bodies; misleading and deceptive advertising; Commerce Commission and Fair Trading Act complaints, investigations and prosecutions; product recalls; disputes and litigation over consumer goods; passing off and other intellectual property infringements.

We act for numerous manufacturers of fast moving consumer goods (FMCG) and other consumer goods, food and beverage products, retailers and advertising agencies.

Advertising complaints
Acted on numerous complaints to the Advertising Standards Complaints Board.

Counterfeit goods
Successfully acted ​for a multinational manufacturer of household products in litigation against a supermarket to remove counterfeit products from sale.

Misleading and deceptive advertising
Acted in court proceedings and disputes over misleading and deceptive advertising of consumer goods and services including for adhesives, seeds, animal foods, animal remedies, dairy products, alcoholic beverages, juice products, ice creams, confectionary, clothing, coach services, soap, banking services, and fast moving good (FMCG) products.

Fast moving consumer goods (FMCG) manufacturers
Regularly advising major FMCG manufacturers on new product, packaging, advertising and promotions compliance issues, brand protection, product complaints, and other consumer law issues.

Contractual terms of trade
Advised a wide range of consumer goods manufacturers on their contractual terms and conditions and website trading terms, and recently, on compliance with the Consumer Law Reform changes.

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  • Alan Ringwood

    Partner Auckland
  • Tania Goatley

    Partner Auckland
  • Laura Littlewood

    Senior Associate Auckland